1) The power of “FREE” attracts people.

2) Consumers perceive coupons to be of value.

3) The fear of missing out motivates their use.

4) Coupons save money for the users.

5) Coupons are a low risk way to try products.

6) Coupons increase brand loyalty.

7) Coupons enhance planned purchasing.

8) Consumers prefer print coupons over digital.

9) 91% of all Americans use coupons!